While dreaming, Carola and I are thinking about setting up a Graveller series in other places in the Netherlands and Belgium.
Kopwerk
An interview with Ellen Brunninkhuis. Active as a marketeer copywriter about cycling and organizer of Graveller.
Ellen Brunninkhuis is well known in the cycling community. She works as a marketer and writer about and for cycling. She is a keen cyclist and has participated in several editions of The Ride. Lately she has taken to the gravel bike. This is easy to relate to as gravel biking offers the opportunity to combine the freedom of cycling through nature, without much traffic, with the speed of cycling on the road. It is not surprising that gravel events are popping up everywhere. Ellen did a few and was inspired.
From writing to organizing
“My friend Carola and I can often be found at cool bike events. We regularly said to each other: this is fun, but it could be even better! And that is how the idea for Graveller began, a multiday gravel event with overnight stays. We worked on the idea in the evenings and created a website. We launched the website as a test. We received so many positive and enthusiastic reactions that we decided to give it a go. Not long after Canyon became a partner, which is great!
“We received so many positive and enthusiastic reactions that we decided to give it a go. Not long after Canyon became a partner, which is great!”
Gravel festival
Graveller is a fun multi day gravel event. Cycling, enjoying the amazing routes, camping, campfires, and a fun BBQ. A gravel festival!
Atleta and Graveller
Atleta was created not only for large events, but also for small and startup sport events. As a new event you can enjoy all the features that also offer added value to large events. That is the reason that Ellen and Carola chose to use Atleta for their new initiative.
“I literally sent two emails with a question and after that it ran like a charm, thats it.”
“I was happy to discover Atleta through our network. We were not really looking forward to the process of registering the tickets and the payment process. At first we thought about sending Tikkies, but it turned out to be so easy to integrate Atleta in our website, that we quickly let go of that idea. I literally sent two emails with a question and after that it ran like a charm, that’s it.
I enjoyed playing around with the system and checking out the different options. We work with two types of tickets and added photos, inspiring descriptions and confirmation emails. We started with early birds and for sponsors and vips we used the option of working with invitation codes. It was very simple.”
Added value Atleta
The Graveller organizers are full of praise for the ease of the integration with their website and the option for participants to assign tickets to their cycling buddies. This helps to quickly convert groups of befriended cyclists. This saves a lot of administrative work and makes participants happy.
Graveller and the future
“We are looking forward to the start on August 28th. It will be exciting to see how the participants experience the route, right through the Veluwe and 90% off-road. After that we hope to organize a yearly edition, not too big as we want to maintain the small scale vibe and a great experience. Carola and I are already dreaming of setting up a Graveller series in different locations in The Netherlands and Belgium. There is definitely enough ambition and in Atleta we have found the perfect partner to help us realise our ambitions.”
