Meta Pixel
Measure the effectiveness of your ads.
Get access to information about page views and purchases when defining audiences and conversions in Facebook Business Manager. If you use the Atleta embed, you need to add Facebook Pixel to your own website. Atleta sends events to your Facebook pixel about how visitors browse through the checkout and when an order is placed. You can use this information when defining audiences and conversions in Facebook Business Manager.
How does it work?
Go to Facebook's Event Manager and create a Facebook Pixel.
Add the Facebook Pixel to your website when you use the embed or add the Pixel in the Atleta settings page if you are using the hosted checkout.
Set up event for the steps in the checkout and for completing the order.
