Meta Pixel
Measure the effectiveness of your ads.
Get access to information about page views and purchases when defining audiences and conversions in Facebook Business Manager. If you use the Atleta embed, you need to add Facebook Pixel to your own website. Atleta sends events to your Facebook pixel about how visitors browse through the checkout and when an order is placed. You can use this information when defining audiences and conversions in Facebook Business Manager.
How does it work?
