Facebook Pixel can be easily integrated, whether you use the embed code (website widget) or the direct link to the Atleta registration page. The recommended way is to use the embed code on your website, as it often requires no configuration and avoids cross-domain tracking. If you don't have a website or simply don't want to use the embed code, you can of course use Facebook Pixel on the direct registration page.

Installation: Via the embed (recommended)

The embed code automatically detects and uses existing integrations on your website, so you only need to add Facebook Pixel to your website if you haven't already done so. It doesn't matter how you load the Pixel code on your website.

Installation: via the Atleta registration page

If you use the direct link to checkout, you can log in to Atleta and add your Facebook Pixel ID via the integration page in the project settings.

Do you want to measure activity on your website and your Atleta registration form? You will then need to use Google Tag Manager on your website and enable Cross Domain Tracking, or use the embed code (see above).

Facebook pixel

Atleta sends events to your Facebook Pixel about how visitors click through checkout and when an order is placed. You can use this information when defining audiences and conversions in Facebook Business Manager.

Event: CheckoutStep

Fields: event_id, event_title, step (ticket, personalisation, extras, payment details)

Event: Purchase

Fields: event_id, event_title, content_type, content_ids, contents, currency, value (the total order amount)